Colin is Head of Klarna in Ireland, leading the growth of one of the world’s most innovative payment and shopping platforms. With a background in digital commerce and fintech, Colin has been instrumental in expanding Klarna’s footprint across Irish retail, helping brands unlock new customer segments and drive conversion. Passionate about seamless shopping experiences and retail innovation, Colin brings deep industry insight to the judging panel of the Irish eCommerce Awards 2025.

Anna-Marie is Head of Fintech, Financial Services & Cybersecurity at Enterprise Ireland. Her previous role was Manager of the Retail, Consumer & Online Department and prior to that she worked as a Senior Development Adviser across the organisation. Prior to Enterprise Ireland, Anna-Marie worked in industry for over 10 years and has considerable experience in a variety of industry sectors, most notably ICT, both in Irish early stage start-up companies and globally trading multinational businesses including Ericsson, Dell and Smurfit.

Jo-Anne Morgan is a seasoned Senior Enterprise Success Manager at Shopify based in EMEA, where she specialises in guiding the platform’s largest merchants towards achieving remarkable growth and operational excellence. With an impressive track record that highlights her commercial expertise and client management, Jo-Anne plays a pivotal role in nurturing strategic partnerships and enhancing user satisfaction among high-profile clients including merchants like Gymshark, Boden, On Running and more. Bringing over a decade of experience in the digital landscape and managing customer relations, Jo-Anne has honed her skills in stake-holder management, strategic planning, and technology solutions which have been instrumental in her success at Shopify. Her approach combines deep industry knowledge with a genuine commitment to client success, making her a preferred point of contact for the company’s elite clientele. Passionate about innovation in the digital retail space, Jo-Anne is constantly on the lookout for new tools and practices that can drive efficiency and scalability for her clients. Her leadership and problem-solving skills ensure that even the most complex challenges are turned into growth opportunities, making her an invaluable asset to both Shopify and its partners.

Chris works with wholesalers, manufacturers, distributors, agencies, and platforms across the B2B eCommerce industry to make smart technology choices, simplify complexity, and grow sales – all with a bright, energetic, and collaborative approach. With over 15 years of experience leading digital transformation in B2B and D2C, Chris has supported global manufacturers, ambitious scale-ups, and leading tech vendors. He’s overseen complex integration projects involving ERP, CRM, WMS, and OMS systems, and regularly helps B2B eCommerce businesses with go-to-market strategy, sales enablement, and marketing alignment. But it’s not all learned – it’s also earned. Chris started out at the coalface, building his own eCommerce business and a chain of shops as a musical instrument supplier. That hands-on, founder-first experience drives his practical, results-focused approach: grounded in reality, commercially savvy, and built to deliver within real-world constraints. As CTO of the B2B eCommerce Association and Founder of Rixxo, Chris oversees the association’s technology stack – including a membership platform, education platform, certification framework, and job portal – while connecting the dots between technology, training, and community. He also collaborates with the UK’s Department for Business and Trade to improve export success for home-grown manufacturers and distributors, leveraging his digital expertise to support national economic initiatives. A regular speaker at events like IRX, B2B eCommerce World, eComm Live, and the Bold B2B Ecomm Summit, Chris is known for his no-nonsense approach to B2B and his commitment to collaboration across the industry. Loyal, energetic, and always fully invested, he doesn’t just advise – he joins the team, drives momentum, and makes things happen. When not building tech or strategising, you’ll likely find Chris on his bike (Captain of Tullio CC South West), with family, or BBQing – often combining all three, where most of his best ideas come from.

Adam is the co-founder and CEO of Blend Commerce, the CRO agency for Shopify brands. Blend Commerce helps eCommerce brands to get customers to buy now, buy more or buy again.