Vinny O’Brien is a lush. Made his name in the UK as a client “socialising specialist”. Likes to think he has matured. But. He has almost 20 years experience across 4 continents and most verticals. He is comfortable mentoring startups in SaaS and eComm or sat at the board room table with brands such as PepsiCo. During this time he has been an academic lecturer in Dublin City University and provided professional training privately and in partnership with accredited bodies such as the Irish Marketing Institute. He holds a few directors roles, most recently as CTO in Tranquillity and Director of Group Strategy in TRC Solutions. He has run his own ecommerce conference and hosts a private online speak easy for after work drinks once a month.

Dean McElwee is the Director for Global eCommerce Collaboration. His remit covers Retail eCommerce both omnichannel and marketplaces, B2B eCommerce and Direct Consumer. As an experienced commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit. He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce. His experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight into working with countries in various stages of business development.

Partnership manager focused on onboarding and supporting new businesses as they embark on their TikTok for Business journey.

Ross Hompstead is an experienced leader, currently serving as the Site Lead for the ASOS NI Tech Hub. With a deep passion for empowering individuals and fostering a culture of inclusivity and diversity, Ross has successfully created an environment where every person feels valued, inspired, and supported to reach their full potential. His leadership skills have earned the admiration of peers and colleagues, as he consistently prioritises the well-being and development of his team. Ross’s dedication and unwavering commitment make him an influential figure, driving positive change and growth not only within his organisation but also within the broader NI tech community.