As Senior Product Manager and Head of the E-commerce Product with AIBMS, Mícheál has overseen the Ecommerce transformation within AIB Merchant Services over the last decade.

With a background in Agency, Client and Provider standpoints spanning 19 years, Mícheál has seen Ecommerce from all sides. Leveraging opportunities in electronic trading as well as being a recognized voice in E-commerce trading associations like The Irish Internet Association, The E-commerce Association of Ireland, Retail Excellence Ireland and Digital Business Ireland, Mícheál has been a keen advocate for the native E-commerce trading community in Ireland.

Dean McElwee is the Director for Global eCommerce Collaboration. His remit covers Retail eCommerce both omnichannel and marketplaces, B2B eCommerce and Direct Consumer. As an experienced commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit. He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce. His experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight into working with countries in various stages of business development.

Partnership manager focused on onboarding and supporting new businesses as they embark on their TikTok for Business journey.

Vinny O’Brien is a lush. Made his name in the UK as a client “socialising specialist”. Likes to think he has matured. But. He has almost 20 years experience across 4 continents and most verticals. He is comfortable mentoring startups in SaaS and eComm or sat at the board room table with brands such as PepsiCo. During this time he has been an academic lecturer in Dublin City University and provided professional training privately and in partnership with accredited bodies such as the Irish Marketing Institute. He holds a few directors roles, most recently as CTO in Tranquillity and Director of Group Strategy in TRC Solutions. He has run his own ecommerce conference and hosts a private online speak easy for after work drinks once a month.

Miya Knights has over 25 years’ experience as a retail technology analyst, editor, author and consultant. She is the owner and publisher of Retail Technology magazine and has co-authored two best-selling books about Amazon and Omnichannel Retail. Miya is a GigaOm analyst, serves as a consultant and advisor to a number of technology companies, judges a number of industry awards, and is also a member of the Retail Influencer Network and Customer Strategy Network.

Miya has appeared as a retail technology expert on news and current affairs television programmes, and is regularly quoted in the press, as well as speaking at or moderating industry events. She was also recognised as 2021 Arts & Media Senior Leader by the Black British Business Awards and was named one of top retail influencers in 2023 by RETHINK Retail and the Retail Technology Innovation Hub.

Leading authority in scaling ecommerce agencies. Dedicated to enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. Specialised in implementing best practice operations, systems, and processes to scale ecommerce agencies profitably and efficiently. From building scalable retainer models to coaching high-performing leadership teams, I work with ecommerce agencies to simplify the next steps in scaling their ecommerce agency.

Ross Hompstead is an experienced leader, currently serving as the Site Lead for the ASOS NI Tech Hub. With a deep passion for empowering individuals and fostering a culture of inclusivity and diversity, Ross has successfully created an environment where every person feels valued, inspired, and supported to reach their full potential. His leadership skills have earned the admiration of peers and colleagues, as he consistently prioritises the well-being and development of his team. Ross’s dedication and unwavering commitment make him an influential figure, driving positive change and growth not only within his organisation but also within the broader NI tech community.

Many years of competing in sports has taught Jacqueline that focus and commitment pay off, and that a balance of a strong “strategic and tactical mindset” and “teamwork and communication” are key to bring the best outcomes to life. Not forgetting, that it’s also important to have fun a long the way! And fun is what she has had – she has been fortunate to work for great brands like adidas, Nike and Porsche and has thrived by helping them to unlock their potential. She has set up and scaled eCommerce channels for growth, evaluated and repositioned businesses to accelerate, and built and led consumer experience functions to deliver industry leading digital experiences.

A highly experienced Strategic leader with an Innovative and Entrepreneurial approach, over twenty years experience in Ecommerce and Bricks and Mortar. Worked for most recently Jigsaw as the Digital Director leading the team to deliver record breaking Revenue and Customers with Innovation and Technological solutions at the core of the Transformation Strategy. Focuses on blending the art and science with Data, which has been honed over various roles including Digital Director at Mint Velvet, Customer Director at Arcadia and Head of Merchandising and Visual Merchandising at Farfetch.

Luke is a well-seasoned eCommerce consultant and international speaker delivering double/triple-digit growth for eCommerce brands. Luke parks himself right in the centre of CRO, growth and SEO. Having worked with brands spanning both D2C and B2B verticals including CAT, Paperchase and Schneider Electric, he knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.

Well rounded data driven, commercial leader, with more than 15 year’s experience in retail across DTC and Wholesale, with expertise in technology, data & analytics, highly targeted marketing strategies and consumer focused strategies. Working at senior management/board level in the retail sector for brands such as ASICS, Wolverine Worldwide (Saucony, Merrell, Caterpillar), Tiger of Sweden and currently working as Chief Digital Officer at Hunter Boots. Having worked across global customer accounts such as Footlocker, JD Group, Nordstrom, Zalando and Amazon. With a strong track record on delivering digital transformation strategies enabling brand growth through improved data management, system efficiencies and cost savings, often combining digital transformation principles to achieve top line growth as well as EBITDA improvements. Proven success in leadership positions managing and motivating large teams, delivering operational excellence whilst delivering on business KPI’s with full P&L management across global markets and multiple channels.

Alan leads the Digital Commerce function at Britvic across all consumer and trade facing channels. After over 10 years leading Digital Commerce teams in Tesco and PepsiCo is now responsible for delivering market leading executions for brands such as Pepsi, Robinsons, Mi Wadi, Tango, 7UP and Britvic Tonics. Alan also oversees 2 platforms that support independent Licensed and Convenience outlets with the latest category information and toolkits.