Irish eCommerce Awards 2024

2024 Judges

Meet our panel of eCommerce experts from across the UK & Ireland.

Sinéad Brennan

Operations Director, AIB Merchant Services

A highly motivated individual with over 20 years experience in the Payments Industry. My current role as Operations Director for AIBMS focuses on operational performance (excellence & resilience) and change management.

AIBMS are one of Ireland’s largest payment solution providers and one of Europe’s largest e-commerce acquirers, with over 40 years’ experience providing payments and business solutions to our customers around the world to help them grow.

Connect with Sinéad

Robert Doherty

Director of Product, AIB Merchant Services

Robbie is a seasoned and diverse senior payments leader with a proven track record in the areas of product innovation and scheme compliance through transformation of challenging strategic plans into operational reality. A multi- disciplined career, spanning over 30 years, in both banking and acquiring, Robbie is particularly passionate about the area of payments & DCC.

Connect with Robbie.

Vinny O’Brien

Owner & eCommerce Consultant, Vinny & Co Consulting LTD

Vinny O’Brien has worked in eCommerce for 15 years +. Clients include General Motors, Tesco, Currys, Littlewoods, Calvin Klein, Superdry and PepsiCo international. He was a formative part of the team in eBay that developed multichannel retailing across Europe. He has been speaking about eCommerce since his participation in the Global Economic Forum in 2012. He has been lecturing professionally across Ireland and the Middle East for the past 7 years. He works in partnership with global accounting firm, BDO and is currently Director of Brand and ecommerce in Crua – a D2C brand based in Kerry and Colorado, USA.

Connect with Vinny.

Rachael Jones

Head of Strategy, Studio Rotate

Rachael has over 15 years experience in eCommerce having worked across brand, retail and agency. Her experience expands start-ups, scale-ups and enterprise including in-house stints at Harvey Nichols and Seedlip, as well as with DNVB clients such as Chilly’s water bottles and Wild deodorants.

Connect with Rachael.

Dean McElwee

Director, Global eCommerce Collaboration, Stanley Black & Decker

Dean McElwee is the Director for Global eCommerce Collaboration. His remit covers Retail eCommerce both omnichannel and marketplaces, B2B eCommerce and Direct Consumer. As an experienced commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit.

He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce. His experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight into working with countries in various stages of business development.

Connect with Dean.

Matthew Burgess

E-Commerce & Marketplace Manager, Green People LTD

Matthew is a versatile professional with over 16 years of experience in various fields, ranging from e-commerce to finance. Currently, the E-Commerce and Marketplace Manager at Green People, a leading natural and organic beauty brand, where he spearheads the omnichannel growth and expansion of the company across Europe and beyond.

Connect with Matthew. 

Dave Morrissey

Head of Lifestyle, TikTok

Dave has worked in the eCommerce and Tech industry for over a decade. Beginning at Meta, growing the worlds leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. At TikTok he leads the Retail and eCommerce Lifestyle team, overseeing the growth of Athleisure, Beauty and Home brands looking to scale on the most exciting platform of the decade.

Connect with Dave.

Ash Young

Founder, The

Having co-founded Evoluted in 2006, Ash’s passion for the digital world and obsession with client satisfaction has since helped the company grow into one of the UK’s leading digital agencies. An advocate of ROI-focused delivery and a firm believer in the use of bespoke technology, he was nominated for ‘Business Person of the Year’ at the 2017 Sheffield Business Awards.

Connect with Ash.

Breige Grogan

Founder, Little Rock Digital

Founder of Little Rock Digital, Breige Grogan is a seasoned eCommerce & Digital Marketing professional with almost two decades in the sector. Breige has a proven track record of managing significant eCommerce functions in Europe & Australia, and her specialisms include Digital & eComm Strategy, Digital Marketing and Analytics. These days, she puts these skills to use as a growth coach and fractional eCommerce director for retail businesses.

Connect with Breige.

Sarah McVittie

Co-Founder, Dressipi

Award-winning, serial AI and machine learning entrepreneur. Co-Founder of Dressipi – featured by WSJ, FT and HBR. Named one of “UK’s Top Rising Female Entrepreneurs” by The Times.

Dressipi is transforming fashion retail by harnessing domain-specific data and predictive AI, tailored to the intricate nuances of fashion.

Connect with Sarah.

Colin Creagh

Head of Ireland, Klarna

Colin heads Klarna Ireland, a top global payments and shopping service. Ex-eBay & Dita Eyewear exec with rich experience in launching eCommerce solutions across Europe & North America.

Klarna is super shopping App powered by AI. It is also one of Europe’s largest banks and is providing payment solutions for 150 million consumers across more than 550,000 merchants in 45 countries. Klarna offers direct payments, pay after delivery options and installment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.

Connect with Colin.

Gemma Spence

Chief Digital Commerce Officer, Global Commerce Practice Lead EMEA, VML

Gemma Spence has spent the last 12 years in Global Commerce Leadership with experience client side, retail, and agencies cutting across the end-to-end eCommerce value chain of management and strategic channel planning. She has most recently worked as the Chief Commerce Officer at PHD in Omnicom Media Group where she set up Transact, a global eCommerce advisory unit with over 130 consultants using behavioural economics to predict drivers of consumer selection & choice. The company’s services and techniques have helped numerous clients achieve considerable sales growth. Over the years Gemma has consulted with the FMCG, automotive beauty and run eCommerce operations in house for consumer electronics brands, covering the whole end-to-end value chain that is needed for eCommerce success.

Gemma was recently recognised as one of CIO Magazines 20 Businesswomen of 2021, Management Today’s 35 Women Under 35, a Mediatel’s Future Media Leader, and has helped shape many of the ecommerce standards and awards together with some of the industry’s biggest names. Gemma is a mentor, contributing editor for WARC & Econsultancy and has just graduated with from her EMBA at University of Oxford.

Connect with Gemma. 

Rebecca Worsley

Founder & Director, Rainy City Agency

Rebecca Worsley is the founder and Director of Rainy City, the first female-founded and award-winning Shopify Plus agency in the UK, specialising in UX Design, Development, CRO & Meta Advertising.

Rainy City are the Shopify Plus agency you’ll wish you found sooner. We don’t just design beautiful stores that work. We create online experiences that your customers love, so they keep coming back again and again. We specialise in UX Design, Engineering, CRO & Meta Advertising.

Connect with Rebecca.

Anna-Marie Turley

Head of Entrepreneurship & HPSU Operations, Enterprise Ireland

Anna-Marie is Head of Entrepreneurship & HPSU Operations in Enterprise Ireland. Her previous role was Manager of the Retail, Consumer & Online Department and prior to that she worked as a Senior Development Adviser across the organisation.

Prior to Enterprise Ireland, Anna-Marie worked in industry for over 10 years and has considerable experience in a variety of industry sectors, most notably ICT, both in Irish early stage start-up companies and globally trading multinational businesses including Ericsson, Dell and Smurfit

Connect with Anna-Marie.

Stephen Rogan

Head of Merchant Success EMEA, Shopify

Stephen leads the Merchant Success organisation for Shopify across EMEA where he has spent the last 7 years building teams and working directly with some of the fastest growing brands across Europe. Stephens experience prior to Shopify spans Enterprise Software and B2B SaaS across North America and Europe at orgs such as Salesforce, SAP & HubSpot.

Connect with Stephen.

Martin Harper

Co-Founder & CTO, Quickfire Digital

Martin Harper is Co-Founder and CTO of Quickfire Digital, is well organised, likes structure and, in his words, ‘just wants to get shit done’. Martin heads up the technical, financial and operational side of the business. Quickfire works with retailers of all shapes and sizes to improve efficiency, profitability and scalability through the use of the leading e-commerce technology.

Connect with Martin.

Jamie Clark


With 25 years of experience in Warehousing and Logistics, starting straight from school and progressing through every operational role from picker and packer to COO, I’ve now established IMPACT EVOLVE. We’re a boutique Supply Chain and Operations consultancy dedicated to supporting founder-led businesses in the £1m to £50m revenue range, we have recently helped brands to launch in new countries, reduce carrier costs, relocate 3PLs and improve overall operating efficiencies.

My journey includes 10 years at Hotel Chocolat, where I was instrumental in developing a multi-channel, global supply chain. This period was marked by growth from £40m to £140m in revenue, leading to an IPO on AIM in 2016. My efforts contributed to the creation of a subscription model with 100k subscribers in the UK, the launch of 100 retail stores across the UK, 5 in the USA, and 5 in Japan, in addition to setting up a D2C supply chain globally.

Furthermore, I led the Supply Chain for Gousto during the pandemic, a time when the company’s revenue soared from £150m to £300m and unicorn status in just two years. My role involved opening three additional operational sites, hiring over 50 people, and implementing the necessary technology, teams, and processes to meet demand and scale the business effectively.

Connect with Jamie.

André Brown

Founder & CEO, Advanced Commerce

Prior to Advanced Commerce, André was the co-founder and former CEO of Attraqt Group plc (2003-2018). He grew that business to become the leading European player in Search and Merchandising. That journey included going public in 2014 and acquired Fredhopper (their biggest competitor at the time) in 2017. André left Attraqt in 2018 to start his new business, Advanced Commerce, which launched it’s new Merchandising platform (GrapheneHC) in 2021.

Connect with André. 

Rachel Jacobs

Founder, Ecommerce Partnerships

Leading authority in scaling ecommerce agencies, helping agency owners to get out of the day-to-day of running their agency. Specialised in implementing best practice operations, systems, and processes to scale ecommerce agencies profitably and efficiently. From building scalable retainer models to coaching high-performing leadership teams, I simplify the steps towards being ready for exit.

Connect with Rachel.

Ryan Clarke

Founder, RCC

Founder of RCC. A consultancy business specialising in building digital strategy that generates growth in the Sport, Tech & Retail sectors. Referenced in Forbes Magazine as an “Ecommerce Leader”. I received Digital DNA Young Person of the Year in 2022, alongside PwC Sport for Business 30 Under 30 and Business Post 30 Under 30 in Irish Tech. As well as being shortlisted for Young Director of the Year at Institute of Director Awards 2023. Prior to working in consultancy, I was Head of eCommerce at world leading sports technology company – STATSports. Leading the Consumer Division, I was responsible for growing STATSports profit, revenue & users in the Direct to Consumer space (Ecomm, Marketplace, 3rd Party Retailers) & Global B2B Grassroots & Youth (Teams, Leagues, Organisations).

Connect with Ryan.

Katie Bowman

EU Supply Chain Manager, Mars

With experience spanning across start-ups, Procter & Gamble, and now Mars; Katie has lead Customer Supply Chain, Innovation and Operations across regions. She is a skilled Supply Chain professional that prides herself on driving business results and standout commercial outcomes via operations.

Connect with Katie.

Mary-Kate Glennon

Enterprise Retail Lead, Salesforce

Mary-Kate Glennon is an Enterprise Retail Lead at Salesforce Ireland. With over 10 years experience supporting retailers in driving growth through digital transformation, Mary-Kate now partners with Irish retailers to deliver customer first solutions and tangible business outcomes with Salesforce.

Connect with Mary-Kate.

Frequently asked questions

Check out our FAQs.

  • All award categories are open to any retailer, agency, software company, or individual who is head-quartered or has an operational base anywhere on the island of Ireland.


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  • There are a wide range of categories available to enter including website awards, team awards, software/tool awards, individual awards & more. Please find a full list of categories here.

    Please note: Submissions for 2024 are now closed.

    View Categories
  • Check Your Eligibility & Criteria
    With 24 categories to enter, there are so many awards to get involved with! Make sure to check entry eligibility and criteria before submitting your entry. Don’t forget, all categories are free to enter and you can enter as many as you’d like.

    Avoid Jargon
    While our judging panel is made up of eCommerce experts, all types of organisations are encouraged to enter our awards and therefore could be inclined to use wording, phrases or acronyms that are not necessarily common terms.

    Include Details & Statistics
    Stats, quotes and percentages are great tools to back up the points in your story. If you can demonstrate measurable success, the judges will see this as proof of success which boosts the credibility of your claims. The more detail you include, the better!

    Upload Supporting Evidence
    Our awards portal allows for supporting evidence to be uploaded. This can be imagery, testimonials, screen grabs, charts or graphs etc – these uploads will not be marked as part of your entry, but use the opportunity to support your submission.

    Meet The Deadline
    Don’t leave it too late – the entry deadline is on 23rd July 2024. You don’t want to miss out on the chance to win big at The Irish eCommerce Awards.

    Please note: Submissions for 2024 are now closed.

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  • Entries can be submitted via the Awards Portal here. Full criteria for each category can be found upon registration. If you have any questions about submitting your entry, please contact us here.

    Please note: Submissions for 2024 are now closed.

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  • All award categories are free to enter and entries close on 23rd July 2024 at Midnight. Late entries may be subject to administration fees. T&Cs apply. 

    Please note: Submissions for 2024 are now closed.

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  • The 2024 Awards Ceremony & Gala Dinner will take place on Friday 13th September 2024 at the iconic Round Room at The Mansion House in Dublin.

    View Event Details
  • Yes, category sponsorship packages are available for the 2024 Irish eCommerce Awards. Category sponsorship will be allocated on a first-come, first-served basis – get in touch with us today to discuss your requirements.

    Request Sponsorship Pack
  • Yes, you can enter as many categories as you wish. We recommend you focus on the quality of the application, rather than the volume of entries submitted.

    Please note: Submissions for 2024 are now closed.

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  • Tickets for the Irish eCommerce Awards 2024 are now on sale. Please follow the link below for more information.

    Book Tickets
  • Yes! The Irish eCommerce Awards is the biggest night of the year for the eCommerce industry in Ireland. The event offers fantastic networking and partnership building opportunities. 

    Please Note: Places are extremely limited, if you are not shortlisted or one of our event partners we recommend booking in-advance.

    Contact Us
  • Submissions for 2024 are now closed.

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  • Yes, make sure to follow us on LinkedIn, Twitter, Facebook & Instagram to be the first to hear exciting announcements.

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  • The Irish eCommerce Awards are brought to you by the team behind eComm Live, Ireland’s leading eCommerce Conference & Training Event!

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  • All our categories are judged by an impartial panel of experts from across the UK & Ireland. All categories are collectively judged by a group of judges – the entry with the highest average score will be selected as the winner.

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  • Entry criteria can be found on the Awards Portal here. Please start your entry and select the relevant category to discover full entry details.

    Please note: Submissions for 2024 are now closed.

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  • Due to the high volume of entries received, we will not be giving individual feedback on entries. 

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  • Yes there will be an award to take away for winners and all shortlisted entries receive a certificate.

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  • Suggested word counts will be available when the award portal opens on 1st March 2024. We advise a minimum of 1000 words.

    Please note: Submissions for 2024 are now closed.

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  • The venue has complete wheel chair access and is equipped with disabled toilets and facilities.

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